The launch is a natural extension of OnDeck's partnership efforts with banks which began three years ago. ODX is likely to help OnDeck crystallize value in its SaaS business and credit analytics by potentially attracting strategic interest in equity..

Repricing of loan book late 2017 has started showing up in margins, which have beaten analysts’ June quarter estimates. The street is catching up but there is probably further upside risk to earnings. The shares are trading at compelling multiples.